Busier Than Ever, But Where's the Profit? Billing, Pricing, and Cash Flow Strategies That Actually Work for SA Practices


Date: Mar 12, 2026

CPD hours: 2 Hours

Time: 15:00 - 17:00

Event Type: Webinar

Presenter: Caryn Maitland

This practical webinar equips professionals with structured strategies to strengthen costing, improve billing discipline, and enhance cash flow sustainability. Learn how to align pricing with value, reduce write-offs, manage debtor risk, and implement forecasting tools that protect profitability and support long-term financial resilience.

Overview

South African tax and accounting practitioners reveal something striking: seven out of ten say their practice is growing. But when asked about their top priorities for 2026, billing and collection ranked alongside client retention as the most urgent concern — ahead of AI, ahead of new client acquisition, ahead of cybersecurity. The growth is there. The clients are there. What's missing is the cash. And when we dug deeper, the reasons became clear: practitioners spending unbillable hours wrestling with SARS eFiling issues that weren't part of the original engagement. Sole operators and small teams too stretched to invoice promptly. A market where nearly half of all practitioners charge under R1 000 an hour for work that carries enormous professional liability. And clients who, in a difficult economy, are taking longer and longer to pay. This webinar is built around those realities — not theory, but the actual financial pressure points that SA practices are living with right now.


Webinar Content

This session covers:

  1. The real cost of your time — and what you're probably not recovering.
  2. Are you charging enough? Pricing strategies for a market that pushes back.
  3. The billing gap: why the work gets done but the invoice doesn't.
  4. Cash flow isn't profit — and right now, that distinction is hurting your practice.
  5. Getting paid in a difficult economy: debtor management that preserves the client relationship.
  6. Early warning signs practitioners often ignore.
  7. Tools tax accountants can use to improve profit.

Competencies Developed

By the end of this webinar, participants will be able to:

  • Analyse cost structures and identify hidden profitability risks
  • Apply appropriate costing and pricing methodologies to improve margin recovery
  • Strengthen billing discipline to reduce write-offs and improve revenue realisation
  • Interpret key working capital and cash flow indicators
  • Implement structured cash flow forecasting processes
  • Identify early warning signs of liquidity pressure
  • Develop practical debtor management strategies to improve cash sustainability
  • Align pricing, billing, and cash flow management with long-term financial resilience

Presenter

Caryn Maitland

Caryn is a qualified CA (SA and RA), who has lectured extensively at the University of KwaZulu-Natal (and other institutes) where she lectured Advanced Financial Accounting. Since then, Caryn has specialised in facilitating ethics conversations, keeping assurance practitioners up to date and unpacking legislation for the financial sector.

She has conducted independent workshops and seminars for professional accountants since 2006 on various topics and has consulted on several technical issues. Since January 2011, she has focused on her own business as technical freelance consultant and trainer to those working within the accounting profession. Caryn is a technical advisor to various SAICA Eastern Region Districts as well as serving on various SAICA committees, such as the SAICA Eastern Region Council.

Since 2018, Caryn has worked extensively with commerce and industry, assisting analysts, directors, and other users of financials to interpret, prepare, analyse and forecast based on the results of financial statements.


CPD

Attending this webinar and the successful completion of the online assessment will secure a certificate of completion for 2 hours of CPD.


Event Investment

Free for Tax Accountant CPD subscribers and Practice Packages. Not a CPD subscriber yet? Click here to register now.

  • Regular price:  R460.00
  • Group booking discounts available when you register for a group.

Payments and cancellations

  • All payments must be made by EFT or by credit card, at least three working days before commencement of an event.
  • Kindly note that should payment not be received two days after the event, legal action will be taken.
  • Proof of payment will be requested at registration if payment does not reflect in The Tax Faculty’s bank account.
  • Only written notice of cancellation will be recognized.
  • Conditions:
    • If the cancellation occurs more than four working days prior to the event no cancellation fee will be charged.
    • If the cancellation occurs less than four working days prior to the event, a 100% cancellation fee will apply.
  • Delegates who book and fail to attend will be liable for the full event fee.
  • The Tax Faculty’s liability in the case of an event being cancelled will be limited to a refund or credit of the event fee.
  • Please click here for the full terms and conditions.

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